The story behind Bearly Loved
Based in Rochester, Bearly Loved was born out of a simple, heartwarming belief: that every teddy bear deserves a second chapter and a loving home.
How one little bear started it all
Jayne has always had a natural creative flair, with a lifelong love of arts, crafts, and seeing the hidden potential in forgotten items. The spark for Bearly Loved came when Jayne’s granddaughter, Lola, spotted a discarded teddy bear and asked why it couldn't be loved anymore.
Instead of leaving it behind, Jayne revived the bear with gentle care, handwashing and fluffing it before gifting it to Lola. Seeing the sheer joy it brought inspired Jayne to rescue more pre-loved companions and help them start a whole new chapter.
Lovingly revived and ready for cuddles
Before any bear is ready for a new family, it receives the care it deserves. Every single companion is thoroughly cleaned, sanitised, and gently fluffed back to its softest, cuddliest state.
We inspect each bear individually to ensure it complies with relevant UK soft toy safety standards, giving you complete peace of mind that your new keepsake is safe, hygienic, and ready to be cherished all over again.
A thoughtful bear for every occasion
Whether you are welcoming a new baby, celebrating a birthday, sending a comforting thinking-of-you gift, or simply treating yourself, a pre-loved bear offers a sustainable and uniquely personal choice.
Each bear possesses its own timeless charm and personality, waiting to bring warmth, comfort, and a smile to someone special.
"Lola’s question reminded me that every bear has so much joy left to give. With a little love, they can make wonderful companions once again."
Jayne, Founder of Bearly Loved